A blog is an important tool for communicating with your customers, both current and potential. Connecting with this group can be the difference between owning a thriving company versus one that is struggling.
Ideally, you should post a new blog every week to stay on their radar and keep them coming back to your site. (Your goal is always to drive traffic to your website.) Not every business owner can stick to this schedule, and while it’s not ideal to post less often, every other week is a less-aggressive option, and once a month is better than nothing. Just remember: you get what you give.
So then, what are you giving your customers through your blog?
What type of content are you putting in their inboxes that will get them to click the link to read the full post and NOT the link to unsubscribe?
Whatever it is, it’s got to have value.
Let’s use this blog post as a for-instance. My blog posts are educational. My goal is to teach you something you didn’t know about building and growing a sewn-products and/or fashion brand.
As long as I’m delivering clear, concise and FREE content that can help you, why not stay subscribed to read and learn when it’s convenient for you?
What Type of Content Should You Create?
You can share educational content, if that makes sense for your brand and you have something to teach.
Maybe your brand has a mission to help others. Sharing that mission in different ways, such as highlighting a child or family that has benefitted through the sales you generate on their behalf, can certainly help connect your brand with your audience.
If you are an influencer, you can use some of your posts to showcase the many ways you like to style your pieces, which can inspire and motivate your audience to purchase.
Here are some other tips to help you create a brand-building blog:
Pick a useful topic and stick to it throughout the post.
Shorter is better. Keep to under 600 words.
If you have more to say, figure out how to break it up over two or three posts.
Edit out all filler words, such as: I think; in my opinion; you may feel differently but...
Spell check!!! And read the post a few times before sending out. You will find errors to correct.
Use a good photo. Look online for free-use photos.
Write a clear, catchy headline that does not puzzle your readers. They want to know exactly what they are getting by clicking that link.
Send out a newsletter to your subscribers teasing an excerpt of the post with a link to click to finish reading. Never put the full post in your newsletter.
Use the same excerpt/photo on your social media channels. For Instagram, make sure there is a blog link in your bio.
If you don't want to do it all on your own, or would like to have a comprehensive plan developed for your brand, reach out to me at firstname.lastname@example.org. I offer free 30-minute consultations to review your needs and determine the best course of action for you and your brand.