BRAND STRATEGY SERVICES
Build & Grow Your Apparel Brand
Multiple options available - However much or little you need for your brand
Brand Strategy Full Package
Let Karen and her team build your brand for you from the ground up
Brand strategy is critical to stand out from a crowded marketplace, and consistently deliver authentic messaging with a recognizable look and feel to your target audience that need and value your products.
What’s included:
-Discover needs and goals
Craft a plan for your brand’s strategy - what we intend to accomplish that meets the needs and goals of the brand.
-Analyze brand and market
Analyze the company and the market, document findings and provide recommendations.
-Review competition
Research and document brands in your segment making similar products for similar customers.
-Identify customers and market segments
Create fully formed customers, including behaviors and spending habits, and best channels to reach this audience.
-Identify brand personality and voice
Write scripts implementing voice and personality that can be revised and repurposed.
-Identify visible elements of brand
Put together brand identify including name, logo, color palette, fonts, style.
-Identify your brand compass
Write mission, vision and values.
-Tell your story
Write the About page for your website.
Cost: $5,000
Brand Strategy À La Carte
However much or little you need. Hit the Purchase button at the bottom to select one or more services.
-Discover needs and goals
Craft a plan for your brand’s strategy - a road map that meets the needs and goals of the brand.
Cost: $500
-Analyze brand and market
Analyze the company and the market, document findings and provide recommendations.
Cost: $1,000
-Review competition
Research and document brands in your segment making similar products for similar customers.
Cost: $1,000
-Identify customers and market segments
Create fully formed customers, including behaviors and spending habits, and best channels to reach this audience.
Cost: $1,000
-Identify brand personality and voice
Write scripts implementing voice and personality that can be revised and repurposed.
Cost: $500
-Identify visible elements of brand
Put together brand identify including name, logo, color palette, fonts, style.
$1,500
-Identify your brand compass
Write mission, vision and values.
$300
-Tell your story
Write the About page for your website.
$250
OTHER BRANDING & EDUCATIONAL SERVICES
ABOUT KAREN
Karen Buscemi is the President and CEO of Detroit Sewn, a full-service contract cut and sew manufacturer founded in 2015. She created the nonprofit Detroit Garment Group in 2012 to retain fashion talent in Michigan by teaching them the business of fashion. She was the Editor of StyleLine, a Michigan fashion magazine with a circulation of 60,000. She served as a guest teacher at the Pamella Roland School of Fashion at Kendall College, and sat on multiple panels to discuss a wide variety of topics and issues related to the U.S. fashion industry. She has hosted fashion shows and produced multiple fashion events, including conferences and trade shows. And she has an extensive background in teaching adults, copywriting, editing, graphic design, photography, and website building. Check out "Fashion Unfurled" - her TEDxDetroit talk.
WHAT PEOPLE SAY
Jennifer W.
Grand Ledge, MI
"Taking the coaching course with Karen was exactly what I needed. I was on the fence about my business idea; she helped me really think about my "why", and to start getting specific about who my customers will be. She was able to answer all of my questions with her broad knowledge base. Highly recommend!
Taijun W.
Chicago, IL
"Karen is an OG who is invested in the next generation of designers, brands, and is really setting herself at a value to help them. I love her heart and level of interest in my doings when I bought her coaching calls. She was able to think with me, for me, and help me understand design, mft'ing, and branding on a pro level for launch.."
Brian F.
Vancouver, WA
As someone who is new to managing my own brand, I knew I needed expert guidance. That said, I also brought a lot of my own skills to the table. Working directly with Karen allowed me to communicate what I needed and what I didn't, and she flawlessly adjusted her approach to meet my needs. She gave me multiple pieces of practical advice that I could act on immediately and helped me map out a plan for the future. As we met I didn't feel like I hired a consultant, I felt like I had temporarily added an expert to my team. Her impact on my project grew with each session we had, and I expect to be buying more consulting time in the future - for the time being I have too many things to work on from our initial sessions!
Micheal C.
Romulus, MI
I just finished KAREN'S COURSE (Setting Prices For Your Apparel Brand) and i am so happy that I took the time to purchase the full course. I have gained so much knowledge about the garment industry that I had no idea existed. Karen's course was so easy to follow and comprehend, very clear and concise information and some extra tidbits. I highly recommend getting the course . I plan to review and use this wealth of information for the foreseeable future .