Premium Content

WANT ACCESS TO PREMIUM CONTENT? BECOME A BRAND-BUILDER MEMBER!

Are You Writing Headlines That Encourage Your Audience To Read Further?

As a former editor, I thought I wrote awesome headlines. While they may have been catchy, they don't necessarily get people to read further.

What's Your Brand's Archetype?

Utilizing the traits of your brand archetype helps elevate your visibility and create an emotional connection with your customer.

How To Understand and Use Trends

Trends tell stories that can help you better position your brand, beef up your SEO or refresh your hashtags

Yes, You Can Do Your Own Sourcing

Sourcing fabrics and trims can seem overwhelming, but it's really not that hard. Here's what's most important.