Detroit Sewn
It was 1954 when Carl Jung first wrote about archetypes, which today are still utilized in many fields, including advertising and marketing. Jung suggested that we all have a blend of archetypes that change over time as we change, and have to do with how we think and feel.
Vision One, a market research agency out of the U.K. has a great brand archetype quiz on their site that I recommend you take. You don't have to enter your email or sign up for anything. (Shocker!)
I was pretty sure that Detroit Sewn is a Sage, but I got my confirmation by taking the quiz. Here's a bit about the Sage as a brand:
Sage brands focus on truth and sharing knowledge. They take pride in intelligence and have faith in humankind’s ability to learn, grow and make smarter decisions.
Doesn't that sound like us?
Now you may be wondering, why does this really matter? There are a few reasons.
Knowing your brand archetype helps you to better understand your brand.
It helps you to create an emotional connection with your customer.
It helps you determine the types of products you should be making or services you should be offering.
It helps give you a distinctive identity, which elevates your visibility.
Now that's worth exploring!